Usage: This section contains a variety of details about the campaign.

 

Prerequisites: Open the Campaign Manager form. See here for navigation and a description of the module.

 

Campaign Manager - 1. Campaign Details tab

1.On the Campaign Manager form, select the desired Campaign.

2.Select the 1. Campaign Details tab.

3.On the right side of the window, you will see a section titled Stats.

4.This area has the following fields:

•Total Sent – The total amount of correspondence sent (Mailers, Emails, etc).

•Total Cost – Here, you can enter the total cost to send correspondence.

•Total Redeemed – Total amount of cases that contain the campaign products/discounts.

•New to Bus. Unit – First time customer has ordered a campaign product from that department.

•New to Lab – First time customer ordered a campaign product from a lab

•Cost per Case – Total Cost/Total Redeemed

•Acquisition Cost – Total Cost/New to Bus. Unit

 
See Also:

Campaign Manger

New Campaign