Dental Lab Customer & Production Management

1. Campaign Details - Stats

1. Campaign Details - Stats

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1. Campaign Details - Stats

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Usage: This section contains a variety of details about the campaign.

 

Prerequisites: Open the Campaign Manager form. See here for navigation and a description of the module.

 

V14 - CM - form - 1. campaign details

Campaign Manager - 1. Campaign Details tab

1.On the Campaign Manager form, select the desired Campaign.

2.Select the 1. Campaign Details tab.

3.On the right side of the window, you will see a section titled Stats.

4.This area has the following fields:

Total Sent – The total amount of correspondence sent (Mailers, Emails, etc).

Total Cost – Here, you can enter the total cost to send correspondence.

Total Redeemed – Total amount of cases that contain the campaign products/discounts.

New to Bus. Unit – First time customer has ordered a campaign product from that department.

New to Lab – First time customer ordered a campaign product from a lab

Cost per Case – Total Cost/Total Redeemed

Acquisition Cost – Total Cost/New to Bus. Unit

 
See Also:

Campaign Manger

New Campaign